Below is an Article I wrote in July, 2010 on the Very Basics of On Site SEO configuration. The article immediately went to #1 on Google and has been there ever since for the term “Search Engine Optimization Key Success Factors“. The article gets about 180 views per month – this is how Article Marketing works for a business because I have my Business Website Link at the bottom of the Article. Also, for fun, look at the #2 position and the #4 position. They took my original text, made very minor changes to it, and resubmitted it to Ezines 
and are ranked just below me. Real bad form but not illegal because my text is not copyrighted.
Here is the article:
There are many Tactical SEO Techniques, both immediate and over time that can be employed to improve your natural search engine rankings. I have outlined 6 key success factors that if immediately implemented will drastically improve the SEO on your website:
1. Perform Keyword research
This is one of the most misunderstood aspects of SEO. When performing Keyword research your goal is to find a keyword (a one or two word phrase) that describes the subject matter of your website. Once you find that word your next goal is to research and find what are called long tail keywords (3 or more words), with your primary keyword embedded or corresponding, relevant, synonyms embedded within the long tail phrases. The research is finding words that people search for and corresponding long tail keywords that do not have a great deal of competition.
2. Create a Search Engine Friendly Title Tag
Create a Keyword rich “Title Tag” and embed it in the head section of your HTML document. When your webpage appears in the search results, your “Title Tag” will most likely be shown.
3. Create a Search Engine Friendly Description Meta Tag
Create a Keyword rich Description “Meta Tag” and embed it in the head section of your HTML document. This is a one or two sentence description of your webpage. This tag is reviewed by the search engines and it tells them what keywords your webpage is about.
4. Ensure Keyword Anchor Text
The words that are used in your linking structure should be your Keywords. This “anchor” text tells the search engines what you are clicking to. Ensure your link anchor text is easy to spot for the readers and use the same convention for both external and internal links.
5. Use Full URL linking
You want to make it as easy as possible for Search engine crawling programs to find all of your webpages in your website. As such, ensure all of your links are referenced using their full URL.
6. Offer Quality, SEO Friendly Content
Ensure you have quality SEO friendly content. What this means is write your content (text) for your readers, but ensure your Keyword phrases are embedded into the text at a high enough level to ensure the search engines understand those Keywords are important. When I am writing SEO content, I target a 2.5% – 5% keyword rich block of text. If you do less, the search engines may not understand how important your keywords are to your site, if you do more they may consider you a spammer and penalize your site in the rankings.
Again, there are many aspects of SEO, but these are 6 techniques you can use to immediately improve your search engine rankings.